We find that in difficult economic times, when the media sends up warnings that the sky will surely fall, and doom and gloom are our future, selling gets even tougher.
The word seems to be out…you can’t sell during a recession! Wrong!
Bottom line, there are some things people need in tough and good times; things they will buy anytime, all the time. Transportation, Shelter, Food, and some sort of self-gratifying leisure fulfillment are all on the list. The barrier to the sale is financing the purchase and the barrier to getting financing is having a satisfactory credit score.
We at ACT recongnized that many vertical markets were turning away customers with low credit scores today that were good customers of the past. We discovered that the presumed loss of those customers could be re-gain as a buyer of products and services and developed a process.
Identifying target markets for our brand and product is critical because those specfic customers are the future success and growth of your business.